LinkedIn is an amazing site for professional networking.
It’s a place where you can find your next job, connect with potential clients, promote your products and services to new markets, and so much more. With so many people on LinkedIn, it can be hard to make your LinkedIn stand out to recruiters.
But don’t worry! This article will explain how to get the most out of your LinkedIn account and make sure that hiring managers see you as a serious prospect for their company.
From choosing the right photo to making sure you have the skills they’re looking for; these are some ways to rock your LinkedIn profile and stand out from the crowd.
Get Your Basics Right with A Great Photo and An Updated Profile
It’s important to have your basics right before you create your LinkedIn account. Make sure that your profile is complete and that it contains the correct information about you. Besides filling out your basic information, make sure that you include a professional photo of yourself and list any awards or certifications that you have.
Your LinkedIn profile photo is one of the first things that a hiring manager sees when they visit your profile. Therefore, it’s important to choose the right photo. You want your photo to be professional, showcasing your skills and personality, and different from all the other photos they’ve seen thus far. Your LinkedIn photo shouldn’t just be an upside-down selfie or a picture of you with your family at Christmas. Take advantage of this opportunity to make a great first impression as there are many ways that you can set yourself apart from others on LinkedIn.
One of the most important things to get right on LinkedIn is your photo. Make sure you have a high-quality headshot that stands out and makes you look professional. Consider wearing something in your company’s color palette or in line with your industry. If you are a tradesperson, you don’t have to wear a suit and tie; a polo or even just a button-down work shirt will work just fine. Your expression and your presentation are much more important than what you are wearing.
Another good idea for LinkedIn is to avoid selfies. Not only do #SelfiesSuckAsHeadshots; they are usually unflattering and make it difficult for hiring managers to see how you will represent their company. People make a common mistake when updating their profile is not including enough keywords about themselves. Think about what words potential employers might search for and include them in your profile. Try using words like “revenue focus,” “strong presentation skills,” or “experienced leader.” These are all qualities hiring managers are looking for so make sure you list them!
It’s important to have your basics right before you create your LinkedIn account. Make sure that your profile is complete and that it contains the correct information about you. Besides filling out your basic information, make sure that you include a professional photo of yourself and list any awards or qualifications you have.
Add a Video to Rock Your LinkedIn Profile
Videos are perfect for showing hiring managers or potential clients exactly what you can do for them. If you have a video of yourself, add it to your LinkedIn profile because it is an excellent way to show your personality and connect with potential clients or employers.
Videos get your message across in a more personal way. Showcasing your skills and highlighting the value that you can add to their team will help hiring managers (or potential clients) see that they want someone like yourself on their team!
Stay updated with the newest trends
The current LinkedIn design includes a Cover Photo and Headshot that appear at the top of your profile page. It’s important to make sure these are updated regularly so that people know you are active on the platform. By routinely posting articles and photos of your work, they’ll be more likely to connect with you. If you’re not active enough, people might forget who you are or what your profile is all about.
Brand yourself as the perfect candidate
One of the most important things you can do to stand out is to make sure that you’re portraying yourself in a way that makes you seem like the perfect candidate for whatever position or company you’re trying to reach. This means making your profile picture representative of who you are as a person, and also highlighting any skills or qualifications you have that would be a good fit for the position or company.
A good picture will help potential clients and employers see you as someone friendly, trustworthy, and confident. If your LinkedIn profile picture shows these three qualities, it could encourage people to want to work with you. Remember, first impressions matter!
…And on social media
An important part of digital marketing is branding. It can be difficult to get the word out about your products or services when you’re a small business. One way to do that is by using social media. With LinkedIn, you can build an online reputation and help people find you on social media. People are more likely to find you when they search online if they see your name pop up in various places. Make sure that the picture on your LinkedIn profile is professional and appropriate for work-related networking sites. You want people to know that you are a worthwhile business contact, so make sure your photo gives off a professional vibe. You can also use your LinkedIn account as an opportunity to highlight other skills, like language fluency or knowledge of specific software programs that hiring managers might need for their company.
Remember: it’s all about making yourself stand out from other candidates when these hiring managers are scrolling through their inbox looking for potential employees!
With a Strong LinkedIn Profile, comes great responsibility…Use it wisely
LinkedIn is a valuable resource for finding a job, landing new clients, and promoting your business. So, it’s important to use your account wisely.
While not a good fit for everyone, investing in LinkedIn Premium could be a good option for users who need to post an unlimited number of jobs or receive more visibility on the site. It also comes with advanced search tools so you can find prospects with ease since there is an expanded search quota.
When it comes to using LinkedIn for networking purposes, try to understand what connections could be mutually beneficial for your specific industry or company connections. If someone has connections that don’t match yours, is there any benefit in connecting with them? Be careful too of connecting with too many colleagues in the same industry. Photographers have a bad habit of this, we connect with other photographers, and then suddenly, there are only other photographers in our feed, and we have a hard time connecting with those who need our services.
Conclusion
With so many LinkedIn users, it’s essential to stand out and make the best first impression. To do this, you need to have a professional-looking LinkedIn profile, a headshot that captures your personality, and a well-written summary.